As a business owner or marketer, it can be incredibly time-consuming to stay active on all social media platforms. The platforms are constantly changing and adapting, demand different forms of content, and all have slightly different audiences.
It can definitely feel overwhelming, but here’s 3 strong reasons to stay active on them all.
Reach a wider audience
By posting on multiple platforms, you reach a wider audience and increase your brand’s visibility. People have different preferences over the platforms they use. For example, it’s known that younger audiences typically prefer TikTok, and older audiences prefer Facebook. If you’re only posting on 1 platform, and a potential customer dislikes that platform – you’re missing out on potential sales! Even if you’re repurposing existing Instagram content, and cross-posting to TikTok (for example) – it’s better than not posting at all.
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Different peak times
It doesn’t have to be a strict routine – you can post on different platforms at different times, and reach a wider audience by doing so. Each platform often tells you when your audience is most active, and that way you’re not just posting into the oblivion – you’re getting eyes on your products and services!
It’s tough to stay up-to-date with the latest social media trends. Whether it’s Twitter being taken over by Elon Musk, the sudden rise of TikTok in 2020, or the unavoidable AI advancements like ChatGPT that fill our news feeds – there is always change. Even worse, platforms can die – just like Vine or Google+. By posting on 1 or 2 platforms, you open yourself up to ‘platform risk’, where if the platform suddenly dies or changes its algorithm – you’ve lost an entire marketing channel for your business.